Erin Sykes is a Retail and Sales Strategy Expert, Consultant, and QVC Guest Host. She began her career with Estee Lauder, working extensively within international markets, notably Asia and Latin America and later served as CMO of AEDIT, Vice President of Sykes Commercial Development, and Founder of Mission 360. She digs deep into benefits v. implications of growth, pricing, partnerships, and promotion and creates new technology-driven solutions to benefit both brands and customers.
Erin has been interviewed by Fox Business News, CNN, NBC Nightly News, BoldTV, Cheddar, TechCrunch, Inc., HypeBae, Mashable, WWD, The Huffington Post, Elite Daily, and Well+Good and has been featured on panels hosted by JWThompson, FounderMade, StepUp Women's Network, Business Rockstars, Cosmetic Executive Women, and LEVO League. She holds a MBA from Pepperdine University and a Bachelor’s in Finance and International Business from Villanova University.
By creating Mission 360, Erin curated an online community of personally vetted studios, instructors, coaches, and healers available on-demand to help users create a stronger body, enriched spirit and expanded mind, no matter what their schedule. The inspiration to create Mission 360 came from Erin's personal experience and the challenge of integrating a healthy, mindful lifestyle and demanding schedule. The company has secured multiple backend licensing agreements with boutique studios across the country.
A beauty industry veteran, Erin has worked with Estee Lauder, Too Faced Cosmetics, Kiehl's, Clarins, and Cover Girl in addition to several indie brands to ensure engaging experiential launches, build relevant brand partnerships, oversee successful strategy pivots, and create new digital shopping integration that drives sales. Erin has worked extensively within international markets, notably Asia and Latin America and finds the rituals, traditions, and application techniques of each culture fascinating and such travel provides a constant source of inspiration. As CMO of AEDIT, a beauty-tech startup in the med-aesthetics space, Erin built a powerful doctor network of dermatologists, plastic surgeons, and cosmetic dentists while also educating consumers on unbiased benefits and risks of cosmetic surgery. Now, as a consultant, Erin has worked with dozens of brands to ensure synergistic and engaging customer experiences whether online or on-location.
Erin is committed to encouraging philanthropy through The Donny Fund:
The Donny Fund, a division of the John and Nancy Sykes Foundation, was started in 1993 to honor the memory of Erin’s uncle Donald Sykes. Its mission is to aid families affected by catastrophic disease and to promote universal positivity and optimism. Each spring the Donny Fun Day is held at the Yacht Club of Pleasantville, NJ and participants row, paddle, run, walk, and swim to support our effort. All proceeds are used to provide transportation, clothing, home care, medication, chemotherapy, and special days out for those in need.
Additionally, the Donny Fund and JNS Foundation support the South Jersey Field of Dreams, a place where physically and mentally handicapped disabled children and adults can play and participate in the Great American Pastime, baseball.