For over a decade as a Beauty Industry insider, Erin has played a key role in the development and marketing of many of the luxury skincare, makeup, and fragrance products that you are surrounded by every day. This expertise has been utilized by Product Development, Field Education, and Digital teams to create, promote, and train sales executives on the new innovations and trends within Beauty. Erin also worked extensively within international markets, notably Asia and Latin America. She finds the rituals, traditions, and application techniques of each culture fascinating and such travel provides a constant source of inspiration. Today, Erin is a Strategy Consultant for independent beauty brands in order to ensure successful launches, pivots, and target reach. She regularly Guest Hosts on QVC.
In addition, Erin has combined her personal commitment to overall wellness by creating Mission 360, a curated community of personally vetted studios, instructors, coaches, and healers available on-demand to help you create a stronger body, enriched spirit and expanded mind, no matter what your schedule. The inspiration to create Mission 360 came from Erin's personal experience and the challenge of integrating a healthy, mindful lifestyle and demanding schedule.
As a dedicated yogi, Erin’s beauty philosophy includes nurturing your body via an overall lifestyle to look your best. She believes that daily movement, nutrition, focus, and proactivity are the keys to success and happiness. Her work is her nod to Rumi’s suggestion “let the beauty of what you love, be what you do.”
Erin is committed to encouraging philanthropy through the following organizations and sponsorships:
UNICEF’s Next Generation is a diverse group of young professionals, ages 21 to 40, who share a commitment to UNICEF’s future and a belief in ZERO.
These passionate advocates recognize that UNICEF’s mandate depends on the engagement of every new generation. They recognize that it takes financial resources, as well as education, engagement and advocacy to reduce the number of daily preventable deaths of children from 18,000 to zero.
The Donny Fund
The Donny Fund, a division of the John and Nancy Sykes Foundation, was started in 1993 to honor the memory of Erin’s uncle Donald Sykes. Its mission is to aid families affected by catastrophic disease and to promote universal positivity and optimism. Each spring the Donny Fun Day is held at the Yacht Club of Pleasantville, NJ and participants row, paddle, run, walk, and swim to support our effort. All proceeds are used to provide transportation, clothing, home care, medication, chemotherapy, and special days out for those in need.
Additionally, the Donny Fund and JNS Foundation support the South Jersey Field of Dreams, a place where physically and mentally handicapped disabled children and adults can play and participate in the Great American Pastime, baseball.