Erin Sykes is a health & beauty expert, former CMO of AEDIT, founder of Mission 360, television host and media personality who empowers people to nurture the body and mind to look their best. She finds the synergy in wellness + beauty + tech, then digs deep into benefits v. implications and breaks down new concepts into real talk and approachable applications. Erin has discussed the emerging Well Economy on panels hosted by JWThompson, FounderMade, StepUp Women's Network, Business Rockstars, and LEVO League and has been interviewed by TechCrunch, Inc., HypreBae, Mashable, WWD, The Huffington Post, Elite Daily, and Well+Good.
By creating Mission 360, Erin curated an online community of personally vetted studios, instructors, coaches, and healers available on-demand to help users create a stronger body, enriched spirit and expanded mind, no matter what their schedule. The inspiration to create Mission 360 came from Erin's personal experience and the challenge of integrating a healthy, mindful lifestyle and demanding schedule. The company has secured multiple backend licensing agreements with boutique studios across the country.
A beauty industry veteran, Erin has worked with Estee Lauder, Too Faced Cosmetics, Kiehl's, Clarins, and Cover Girl in addition to several indie brands to ensure engaging experiential launches, build relevant brand partnerships, oversee successful strategy pivots, and create new digital shopping integration that drives sales. Erin has worked extensively within international markets, notably Asia and Latin America and finds the rituals, traditions, and application techniques of each culture fascinating and such travel provides a constant source of inspiration. As CMO of AEDIT, a beauty-tech startup in the med-aesthetics space, Erin built a powerful doctor network of dermatologists, plastic surgeons, and cosmetic dentists while also educating consumers on unbiased benefits and risks of cosmetic surgery.
Erin believes that daily movement, nutrition, focus, and proactivity are the keys to success and happiness. Her work is her nod to Rumi’s suggestion “let the beauty of what you love, be what you do.”
Erin is committed to encouraging philanthropy through The Donny Fund:
The Donny Fund, a division of the John and Nancy Sykes Foundation, was started in 1993 to honor the memory of Erin’s uncle Donald Sykes. Its mission is to aid families affected by catastrophic disease and to promote universal positivity and optimism. Each spring the Donny Fun Day is held at the Yacht Club of Pleasantville, NJ and participants row, paddle, run, walk, and swim to support our effort. All proceeds are used to provide transportation, clothing, home care, medication, chemotherapy, and special days out for those in need.
Additionally, the Donny Fund and JNS Foundation support the South Jersey Field of Dreams, a place where physically and mentally handicapped disabled children and adults can play and participate in the Great American Pastime, baseball.